Reviews

Book Review: When Breath Becomes Air By Paul Kalanithi – What Makes Life Worth Living In The Face of Death?

Title: When Breath Becomes Air Author: Paul Kalanithi Publishing Date: January 12, 2016 Genre: Autobiography, Biography Awards: Goodreads Choice Awards Best Memoir & Autobiography ‘When Breath Becomes Air’ is an eloquent, rattling, heartbreaking and powerful memoir of the neurosurgeon and writer, Paul Kalanithi. It is the story of his life, exploration of human identity, and …

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Marketing

The Essential Traits That All Marketers Must Have To Succeed

Essential Marketer Traits

The dawn of digital has caused a lot of disruption in marketing. Therefore, now more than ever, it is important for marketers to up their skill game and understands this era of diverse and multi-channel mindset where customers are well- informed, attention spans shorter and competition superfluous. Historically, the term ‘marketing’ referred to the activities …

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