For a small business who cannot afford to hire a dedicated resource for social media management, social media marketing can be cumbersome. Whoever is managing the social media profiles needs to deal with multiple logins and if you are using your own personal accounts to manage pages, it can get downright messy. Because you will …
It is true that social media provides a level playing field for businesses – big or small, B2C or B2B, niche or broad-spectrum – but it is also not untrue that social media is often overgeneralized and offered as a gold mine of success that is just a click away (Sorry to debunk but it’s …
Link building is one of the most talked about components in search engine optimization and it is also the most complicated part of an SEO’s job. Search engines, including Google, use links to crawl the web and add web pages to their index for relevant queries. These links, when pointed to a website or a …
Title: When Breath Becomes Air Author: Paul Kalanithi Publishing Date: January 12, 2016 Genre: Autobiography, Biography Awards: Goodreads Choice Awards Best Memoir & Autobiography ‘When Breath Becomes Air’ is an eloquent, rattling, heartbreaking and powerful memoir of the neurosurgeon and writer, Paul Kalanithi. It is the story of his life, exploration of human identity, and …
The dawn of digital has caused a lot of disruption in marketing. Therefore, now more than ever, it is important for marketers to up their skill game and understands this era of diverse and multi-channel mindset where customers are well- informed, attention spans shorter and competition superfluous. Historically, the term ‘marketing’ referred to the activities …
Hi, I am Ayesha. And this is my first blog post. I thought it would be fun to start a blog where I could share social media tips, marketing experiments, visuals, sneak peeks, reviews and other awesome stuff. So, let’s get acquainted. First, let me share a bit about myself. I am Ayesha, I am …